ART DIRECTION: MAGIC MONOGRAM



MAGIC MONOGRAM

The series of magic monograms is an ongoing collaboration with the company 3M. We have created two sets of monogram patterns that we call Magic Monogram #1 and #2. The design for the monograms are influenced by pop art. The monogram pattern are laser cut on a material commonly used in traffic for its reflective properties. We are exploring this technique and material to see how it affects the ambience and functionality for interior design in public and private spaces. This is a technique that we have been exploring since 2005. We think it works very well and we are looking forward to apply this in a bigger scale in future interior projects.

Pictured is MM#2 used at DesignTide in tokyo 2007